Girls Girls Girls Girls Girls

The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered Affair

verfasst von: Ruth Mayer
Abstract: The article explores the ways in which illustrated magazines of the Weimar period contribute to a larger gendering of transnational exchange, particularly through image-text doubling and shifts. It takes the Weimar society magazine Uhu as a major reference point, investigating how it modelled itself on American lifestyle and ‘smart’ magazines and made use of the iconic figure of the ‘Girl’ to carve out a spatio-temporal continuum between ‘Amerika’ and Europe. While the Girl is a figure of the stage and screen as much as of the modern magazine, it is in the magazine that this figure comes into her own. The Girl incorporates modernity as a multimodal and multifaceted configuration much like the modern magazine itself. The article argues that the Girl enters the illustrated magazines not only as a subject matter but also as a tool of gendered self-reflection, particularly in the work of female writers, illustrators, and photographers.
Organisationseinheit(en): Englisches Seminar
Typ: Artikel
Journal: Journal of European Periodical Studies
Band: 7
Seiten: 52-73
Anzahl der Seiten: 22
ISSN: 2506-6587
Publikationsdatum: 07.2022
Publikationsstatus: Veröffentlicht
Peer-reviewed: Ja
ASJC Scopus Sachgebiete: Geisteswissenschaftliche Fächer (sonstige), Verlauf, Sprache und Linguistik, Literatur und Literaturtheorie
Elektronische Version(en): https://doi.org/10.21825/jeps.84787 (Zugang: Offen)

BibTeX

@article{0ae5af02433b4b7e9bb45d38be65207b,
title = "Girls Girls Girls Girls Girls: The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered Affair",
abstract = "The article explores the ways in which illustrated magazines of the Weimar period contribute to a larger gendering of transnational exchange, particularly through image-text doubling and shifts. It takes the Weimar society magazine Uhu as a major reference point, investigating how it modelled itself on American lifestyle and {\textquoteleft}smart{\textquoteright} magazines and made use of the iconic figure of the {\textquoteleft}Girl{\textquoteright} to carve out a spatio-temporal continuum between {\textquoteleft}Amerika{\textquoteright} and Europe. While the Girl is a figure of the stage and screen as much as of the modern magazine, it is in the magazine that this figure comes into her own. The Girl incorporates modernity as a multimodal and multifaceted configuration much like the modern magazine itself. The article argues that the Girl enters the illustrated magazines not only as a subject matter but also as a tool of gendered self-reflection, particularly in the work of female writers, illustrators, and photographers.",
keywords = "Erich K{\"a}stner, Girlkultur, smart magazines, Uhu, Weimar periodicals, Yva",
author = "Ruth Mayer",
year = "2022",
month = jul,
doi = "10.21825/jeps.84787",
language = "English",
volume = "7",
pages = "52--73",
journal = "Journal of European Periodical Studies",
issn = "2506-6587",
publisher = "Universiteit Gent",
number = "2",
}